For builders and developers
Your buyers can't walk a community that isn't built yet. This lets them.
Kestrel Point is a concept community I designed to show what a complete presale experience looks like: renders, video, branding and an interactive website, all built from one site plan in about two weeks.
From plan to presale
01
Start with your plan
Your CAD or PDF site plan becomes a clean, illustrated master plan. Every road, lot and amenity locked in first.
02
Bring it to life
Aerials, street views and interiors that match your actual layout, home plans and finishes.
03
Tell the story
Branding, copy and a day-in-the-life narrative that helps buyers picture themselves there.
04
On-Site Signage
The same brand goes up on the property before construction begins, so the first thing the public sees is the finished community, not an empty field.
05
Launch the experience
An interactive website with a clickable site map, video and lead capture, ready before you break ground.
From land to living community
Every community starts as empty land. This is the same site, from raw parcel to finished plan to a community lit up at night.
Raw land to finished community, all from one site plan.
Inside every home
From a townhome to a lakefront estate, buyers can see how each home lives before it's built.
What's included
- Illustrated day and night site plans
- A hero aerial of the full community
- Eye-level renders of every product type and amenity
- Interior renders of every home type: kitchen and living, primary bedroom and primary bath.
- Short cinematic video clips
- Community logo and brand system
- Interactive website with site map, timeline and lead form
- All copy and storytelling
Why one designer instead of five vendors
Faster
About two weeks, not two to three months of coordinating agencies.
Consistent
One person owns the plan, the visuals, the story and the site, so everything matches.
Accurate
Everything starts from your site plan, so what buyers see is what you're building.
About
I'm Sam Lombardo, a product design leader with more than 17 years of experience and a background in 3D design for themed entertainment, including work for major Orlando attractions. I combine that 3D craft with modern AI tools and UX design to help builders sell homes before they're built.